At the Kentucky Association of Convention & Visitors Bureaus (KACVB), our mission is to maximize the economic impact of tourism across the Commonwealth. As an organization made up exclusively of executive directors of tourism offices from around Kentucky, we are uniquely positioned to lead these efforts through a comprehensive approach that includes effective communication, collaborative marketing, industry education, legislative advocacy, issues management, trend identification, and professional development.
Our membership consists solely of tourism leaders—the executive directors who are at the forefront of promoting Kentucky’s diverse regions. These directors bring deep expertise and a shared passion for growing tourism as one of the state’s most vital economic sectors. By working together through KACVB, we leverage the collective knowledge and experience of our members to make strategic decisions that benefit the entire Commonwealth.
As tourism directors, we are also committed to staying ahead of industry trends and challenges. KACVB provides the tools and resources for our members to continuously expand their expertise, offering educational opportunities that help them refine their strategies and improve their communities' tourism offerings. The professional development of our executive directors is essential to ensuring that Kentucky remains a top destination for visitors.
Our advocacy efforts are driven by the understanding that tourism is one of Kentucky’s most powerful economic engines. As executive directors, we speak with one unified voice to ensure that our industry is well-represented in legislative matters. KACVB works tirelessly to engage lawmakers, advocate for tourism-friendly policies, and ensure that tourism remains a top priority in economic development discussions.
The strength of KACVB lies in its exclusive membership of executive tourism directors, who are the driving force behind tourism initiatives in their communities. Together, we represent the leadership that propels Kentucky’s tourism industry forward, fostering partnerships and creating opportunities that positively impact our local economies.
From the breathtaking landscapes of the Appalachians to the vibrant streets of our big cities, our executive directors are the stewards of Kentucky’s tourism treasures. It is their vision, leadership, and dedication that continues to shape the future of tourism in Kentucky.
We invite you to explore the work KACVB is doing and discover how our team of executive directors is ensuring that Kentucky remains a destination that travelers from around the world can’t wait to visit.